Landing pages are meant to catch the user’s attention quickly. If you are investing in Digital Marketing then having a landing page is a basic necessity. Each landing page is dedicated to one product or service, it should be relevant to what your ad links are promoting so that the user who clicked on your ad links can connect to it very quickly.
We focus on headers and call to action buttons of any landing pages. The header is the first thing that the user sees, so it should attractively promote the product or service. Call-to-action buttons persuade the user to take action that you want them to do on the particular landing page, so it has to be persuasive enough.